So, Sigur Ros made a feature-length doco called
Heima a few years back, and released it on DVD. Now they're selling it online as a download, along with extra content. Fans asked if they could pay for just the extra content. The band said OK, prove you own the DVD by sending us a photo of you holding it, and then we'll give you the download password. So this Sigur Ros
Flickr set already has, like, 1000 photos of fans holding the DVD.
