The fact that sex sells may explain the lackluster reception of Donald Trump: The Fragrance when it launched in 2004. For $60, Trump was offering 3.4 ounces of "confidence" and "success," and he predicted more than $100 million in sales. Even the most die-hard Donald fans didn't buy it; the brand was discontinued in 2006. "Not the right image, not the right aesthetic," says Virginia Lee, a research analyst a Euromonitor.
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